Free Live Session · Wednesday 18 November, 4:00pm UK / 5:00pm CEST
Watch Three Business Leaders Get Their Book Strategy Built, Live
Not a webinar. Not a pitch deck. A working session where you will watch me build a real book strategy, live, on three volunteers from the room, using the exact Book Strategy Canvas I use with paying clients. Whether you take a hot seat or watch from the room, you will leave knowing how to think about your own book.
- When
- Wednesday 18 November 2026, 4:00pm UK / 5:00pm CEST
- Where
- Live on Zoom, link by email
- Cost
- Free, 25 spots only
Doors open in
Why this, why now
Ninety percent of business books get ignored. Not because the writing is bad. Because nobody worked out what the book was actually for before they started.
If you are sitting on twenty-plus years of expertise and thinking about a book, this session shows you the difference between a book that becomes a credential and a book that becomes a client-generation asset, before you write a word.
Who this is for
Senior consultants, coaches, and business owners with real expertise and a business reason to write a book. Not people looking for a hobby project or a bestseller badge.
Want a hot seat?
When you register, tell us your book idea in one line and say whether you would like to be considered. We will pick the sharpest three before the session and email you if selected.
Not picked? You will still watch three real strategies get built from scratch, and you will leave able to ask sharper questions about your own book than you could an hour before.
Register free
Save my free seat
19 of 25 spots left. 3 hot seats.
What happens in the 60 minutes
- 0:00 - 0:05
The 5-minute warm-up
Why most business books fail before the first chapter, and how to tell in advance if yours will.
- 0:05 - 0:50
Three hot seats, 15 minutes each
Volunteers get their book idea worked through live on the Book Strategy Canvas, in front of everyone.
- 0:50 - 1:00
Wrap-up
What to do next with your own book.
Free for everyone who attends live
Stop Confusing People: The DML Compass
Show up live and we will send you a free copy of Debbie’s book, Stop Confusing People: The DML Compass, worth £10. Our thank you for giving us an hour of your time. Download link sent after the session.
From the last Hot Seat
What people said after the session
What a session! It was like speed wisdom! Identified every one of my pain points and started to overcome them. Just brilliant.
What a brilliant session. The WPP Hot Seat really helped me get clear on who my book is for, why I am writing it and what I want people to take away from it. I came away with loads of practical top tips, fresh ideas and lots of inspiration, but most of all I came away thinking, “Yes, I can actually do this!” Thanks Debs
What people say about working with Debbie
“It has been a fantastic experience working with Debs on my upcoming book. Definitely recommend her and certainly look forward to working with her again in the future.”
“Debs is one of my favourite coaches. If you want to write a book or have been struggling to finish one, Debs is the person I would seek out. For these reasons I can thoroughly recommend her.”
“Debs is an incredibly gifted author and business mentor. Her knowledge is broad and deep, which makes every interaction not just a pleasure but a constructive step forward.”
Questions
If you are still deciding whether to write the book, this session will make that decision a lot easier.
Wednesday 18 November 2026 · 4:00pm UK / 5:00pm CEST · 60 minutes on Zoom